by Ray Devine
Keeping your blog alive will mean that you need a constant ‘drip’ of new links to your blog from others. There are some techniques that industry veterans use, some will be great techniques that will help you climb the search engine rankings, whilst others will cause you to be banished by Google. Incoming links to your blog will attract specific traffic to your site in a short space of time, improving your overall position in the search engines, which will result in you receiving readers to your blog for a certain keyword or phrase; this will be best with little or no cost to yourself. Now, if you’re not bothered about the types of sites that are linking to you and who your blog is linking to, then you will probably receive some traffic that won’t be great for your blog - they’ll come to your blog and probably leave straight away because of the content of your blog. If you link to a car site and your blog is about pets, then that isn’t good as it’s considered low quality linking and will not help keep your blog alive, reaching to people who don’t want to read the content of your blog.

Attracting one-way links to your blog from other sites and blogs is a great way to generate in-bound links to your blog, as these will help you rise up those rankings; however, don’t forget to include to add some reciprocal links as part of your online promotion program fro your blog to increase its profile by marketing it to a specific niche or target of people. Obtaining reciprocal links to your blog isn’t difficult and doesn’t take much hard work. You should link and be linked to from websites and pages with good traffic and page rank, as this will also help you in organic searches. Don’t underestimate the possibility that search engines will be overcrowded with empty links pointing to your blog as they can bring you some valuable, quality traffic. Making strong links with other blogs can develop into great relationships with other bloggers, which means that they will probably link to you more often; if these blogs have a high pagerank value, then the interest (and links) from these sites should help your site grow and develop quickly.

At the start, you could find some difficulty in linking to your new blog from other high ranking PR sites. You will be probably best to primarily understand what the other site is all about and ensure your site is in keeping with the other site’s content. This will ensure that both blogs link to each other with relevant, quality content - you’ll want to use this measure before identifying the criteria for measuring other blogs against yours when including them in your linking strategy. A new, and changing low PR blog can generate a lot of incoming visitors over its first few months and can influence search engines to craw it, when people search for a particular key term which is included on that blog, you will need to think about this when understanding whether your site will be considered a favourite of the search engines. Staying away from sites that feature scraped content, and pages filled with links, and has content that has been taken from other sites is termed scrap.

If you’ve got a lot of links pointing to other sites, then you will find that a content management system/program such as links manager will be helpful; alternatively, you could use a blogroll if you’re blogging on a wordpress platform, as if you use one of these programs then you will save yourself a lot of time, and you’ll be able to organise your links. After you initiate link management, it is a massive and long-term project that needs constant attention, having a program to manage this will be helpful. To aid you in coping with all the stress, investing some money in a decent program that helps you manage the incoming and reciprocal links to your blog or site will be beneficial. Easier ways to get in-bound links to your blog is by link building in networks and reciprocal link management programs, this will help you because other people are searching for others to link from and to just like you are.

Remember, that as people are constantly looking for in-bound links (there are plenty of people doing this) and it won’t be long before a flood of emails come in and you can sit back and accept or deny exchanges with others - it’s that easy. Other people might surprise you in what they do, and some partners with good page ranking are ready to barter it with a new site, but, joining a link program (as a blogger) you should use with caution, as there are a lot of ‘bad’ internet web masters and bloggers out there that really don’t care about anybody else but themselves. If they link to you and then you link to them (a link farm), then you will be looked on negatively by Google and could be banned from search results, no matter how much work you put into your link programs.

Overall having any inbound links to your site and having a constant flow of visitors will help keep your blog above with a succession of in bound visitors and links to your site.

Ray Devine is an online internet marketer who has a passion about blogs and blogging. To find out more about blogging and what information you need, visit his site - http://www.bloggingtothemoon.com

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