by MarketingIgnite
Onsite optimization is the same thing as page optimization. Page optimization is the process of making sure that your website functions in the most effective way possible in relation to search engines. Once you have researched and selected the best possible keywords for your business, you need to implement them the right way on all your pages. For every page on your website, you should focus on 1-3 keywords to get the best effect. If you try to squeeze in every single term on one page then your page will be over optimized and the effectiveness of each individual term goes down.

The title tag is the most important tag for your website. Many times, I see companies list their company name in the title which would be applicable for big corporations but for most business owners you want to place your most important keywords here. It’s very important to place your most important keywords as early as possible in the title tag. If you really need to place your company name in the title tag, you should place this at the end of the title tag.

Also make sure your title is short. If you have a longer title tag the effect becomes diluted and the effectiveness is reduced. Make sure your title tag is natural looking and compelling. Remember what you put in the title will show up as the title link in Google search results. Just as important as it is to gain high rankings, you also want a high click-through ratio (ie many people click on your listing).

A great idea for constructing your title tag is to overlap keyword terms, which can help you pick up multiple search phrases. For instance, if you are a financial consultant, then you could construct the title as: Professional financial consultation services. This would help you gain good rankings for these terms:

a) professional financial consultation services
b) professional financial consultation
c) financial consultation services.

As you can see, this is a great way to keep your title tag concise which will definitely help those terms to gain high relevancy score. The other two tags below the Title tag is the description and the keywords tag (meta tags). These tags are not so important anymore but it would not hurt to add your most important keywords here as well.

As mentioned before, you should focus on about 1-3 terms per page. This means if you placed those terms in the title tag, you also need to place those exact terms in the description and keyword tags. This is to gain consistency and it will tell Google that this page is definitely about these terms. Again, try to list your most important terms as early as possible in the tags. If there is a common misspelled word in your industry, you should definitely list this in the keyword tag. The terms in the keyword tags should be comma separated. Just like the title tag, you need to write the description tag in a compelling manner (optimize it for humans as well as the engines) to boost your click through ratio on the search engine results page (SERP).

In addition to this, you should optimize the header tag (h1) on every single page of your site. Again, the keywords you optimized for in the title need to be placed in the header tags as well. The purpose is to reinforce the title tag using these header tags. You can even use the (h2 and h3) tags to break up the text on your page. For each header make sure to list these selected terms if feasible without making it sound strange. It’s very important that you not only optimize for the search engines but you keep in mind that a human being has to read this page as well. As far as text goes, I would recommend to list the optimized terms about 3-5 terms each on the page. Again, sometimes this is not feasible and in this case, just list as many as you can. What is important to remember is to list your terms early on preferable on the top left section of your site. The higher the terms are listed on the page, the more keyword weight score will be added to those terms.

For all your pages, it’s important to link back to your home page. This means you should try to place the keywords you optimized for your home page as anchor texts on the other pages of your site and point them to your home page. You should also do the same for all your subpages. Anchor texts are placing a very big weight into your search engine rankings so it’s important to do this right on your page. Again, proceed with care and make sure all links sound natural.

For the navigation of your website, it should be text based. If you decide to use graphic navigation, the search engines cannot read the words as these are embedded as images. In this case, you need to use alt text tags. Putting your targeted keywords in the alt tags is also a good idea but does not carry much weight nowadays. If you use image based navigation, make sure to use text footer links on the bottom of each page.

As always, you should make a site map for your website to ensure that the Google bot spider will index and rank all your pages. This is especially important if your site is very large and complex.

The optimization techniques that I have shown you above have proven to be highly effective in the engines. However, keep in mind that you do not want to OVER optimize and abuse your page. If Google sees that all your inbound links from the other pages of your site has the same anchor texts as the header, title, and many repetition of the same terms on the page are prevalent, then your page will be red flagged to Google. That means Google think that you are trying to manipulate your site to gain top rankings. Google does not allow this and only want to display the most useful sites for their users so how can you minimize that your site is over optimized? The best way is to appear natural. An important factor is to write unique and useful content and if you develop you site in this fashion more websites will also start linking to your site.

Find out how you can maimize your search engine traffic search engine optimization strategies. If you need help with your internet marketing feel free to contact us for a free consultation internet marketing company

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