by semmy
The direct response marketing industry is a very competitive industry. People who surf the net are constantly bombarded by a constant stream of endless advertising campaigns that competes for their attention on a daily basis. ‘Banner blindness’ is increasingly prevalent as advertisers spend more and more money while their banners flash by unnoticed.

If you want to succeed in direct response marketing to make massive sales and increase your subscription rates, you must arm yourselves to the teeth and find the right kind of ‘weapons’ to attack your market.

Some people would use a conventional website to sell their products or market their newsletters. However, a conventional website normally requires more work and the frames and other links clutter the copy to the point that it distracts the prospect from what they should be doing — buying something or subscribing to the newsletter.

Minisites, on the other hand provide a very simple platform for Internet marketing without going through the hassle of installing blogs, dealing with complex HTML codes and PHP scripts and other web design difficulties. All you need to do is have a simple layout for your minisite where the header, footer and web copy goes and you are all set. The entire process is practically ‘rinse and repeat’.

Here are several other advantages that minisites have over a conventional website:

- Laser targeted focus. Remember that the main goal of direct response marketing is to solicit a simple response from the reader or the prospect.

You want them to ‘click here’ and once they do so, you would have accomplished your mission. Conventional websites often confuse the user from that response. By right, your minisite should have only one (or one type) or link which is to direct the user to subscribe or order a product. Minisites are simple in design and it does the job well of funneling the user to do what you want them to do.

- Having a good minisite design allows you to utilize powerful graphics that will not only brand you as a leader or an expert in your field, you will also come across as a professional and that will increase your conversion rates because your buyers trust you. Imagine a restaurant with a shoddy layout and a poor signboard. You can be sure that no one will even consider trying their food. It is the sizzle that sells the steak after all.

- A good minisite design also sets the ‘mood’ for the reader. Psychologically speaking, you want the reader to feel the need to buy the product so your overall design is critical in tapping into the subconscious mind.

Semmy is an expert in minisite graphics creation. Grab a truckload of powerful Minisite Designs at http://copyandpasteminisite.com/.

Article Source: The Advantages Of Using Minisites Over Conventional Websites In Direct Response Marketing