by rockscene
How Art Buying is related to writing articles and Online Marketing

On a flight back from Chicago, I was taking a break from my library book “Buzz Marketing for D*mmies with Blogs” by Susannah Gardner.

I decided to read an article in the American way magazine called:
“Art Buying 101 by Tracy Stanton.

I found some interesting correlations between art buying and online marketing.

“This investing game has it’s own rules and procedures and its not for the dilettante because following the rules takes allot of work.”

In the marketing game you need to have a plan with procedures that you stick to on a daily, weekly, and monthly basis. If you are not working on your marketing on a regular basis, you won’t generate traffic and without the traffic = no sales.

Jay Levingston has 2 rules:
1) Design your plan
2) Stick to your plan

Rule # 1
“Too many people buy too fast,” San Francisco art consultant and appraiser Alan Bamberger says. “The more you see, the better your eye gets”.

Too many marketers join every program online without getting good at marketing any 1 thing. They should learn to be an expert at one type of program by doing that, you’ll be able to narrow your expertise to a niche that has much less competition and gives you the best chances of being the expert in that niche

Rule # 2
“Once you narrow your focus shift into fact finding mode”

Find out who the guru’s are - who are the best marketers, the best guru’s, who are the trainers whose sites, articles & blogs do you see everywhere.
Do more research on them online -
Who what else are they doing who do they hang out with?
Who did they learn from?
Who follows them?
What are they known for market?
What tools do they use?
Who or what were their influences?
Who do they quote in their article - how do they do that?
How often?
Learn how they setup or structure their articles, webpages, email series.

Rule # 3
“Buy the best you can afford”

Once you’ve done your research, do some testing.
Decide which tactics work the best for you, your budget and your available time.
Then market, market, market but keep tracking and adjust your tactics as needed.

Rule # 4
Trust your (well educated) instincts

Rule #5
“Buy only what you love”
(i.e.: Find your Niche) Write about what you know, your experiences, what you love to do, etc.

Rule #6
“Think long-term”

Don’t expect instant results, be in it for the long haul
don’t keep changing tactics without giving them time to work out

Here is a tip for all you article and blog writers - look for article ideas everywhere - I found mine a plane!

When reading an article that you plan on using as the basis of your article - do some research to see if it was part of a bigger article or book or part of a series of articles on the subject the author has written.

Referenced Article: Art Buying 101
http://www.americanwaymag.com/tabid/2855/tabidext/4060/default.aspx
Tracy Staton is a contributing editor to American Way.

Patrick Frazier - this article’s author

Patrick Frazierhttp://myez20dollars.info/To read the full article - please see my blog http://tinyurl.com/6c4dnwPatrick Frazier is an online marketer - does NOT claim to be a Marketing “guru”!!! - just passing on what is working for me currently.

Article Source: How Art Buying is Related to Writing Articles and Online Marketing