Archive for May, 2008

by RBurko
Email marketing is transforming traditional paper advertising done by Sporting Good stores from black and white flyers into more environmentally friendly email flyers, which ultimately ends up being cheaper and more effective. Email marketing is helping Sporting Good stores go “green”!

Athletic Department Store flyer advertising is not cost effective and the trend is that sporting conglomerates are changing their marketing strategy toward greener pastures. What these companies have discovered is that paper and print is no longer necessary, and the transition from print to email marketing begins now.

The way this works is simple: You, as a Sporting Department store manager, will allow customers to sign up for your in-house specials through email, having had them sign-up for it at a previous visit or through other promotions. This process is quick, easy and since most people are willing to share their email address with organizations they know, it’s not the least bit intrusive. Not only are you removing the clutter of flyers being sent to people’s home, saving money on print and advertising, and speaking the language of modern day social concerns, but more importantly you have directly targeted your audience. Furthermore, this is an audience of customers who have previously purchased items from your store, or have been directly interested in your promotions, which makes them excellent leads completely ripe for future purchases.

So let’s break it down.

Email marketing removes thousands of pounds of paper used for print ads, saving on the cost of print, and the energy expended through recycling, and the paper used on trees. It’s not like information in flyers can’t be easily recreated through creative email marketing templates or customized campaigns. The only difference is that rather than hoping the paper flyers land in the hands of your customers, you know that they have landed in your customer’s inbox, because most email marketing software solutions give you real-time reporting and tracking. Having your message delivered efficiently to customers’ inboxes with almost no energy expended is critically different than the hopes and prayers that come with traditional print ads.

Managing a sporting goods store is hard work, and email marketing makes it easy by targeting your customers, speaking their green language by being more environmentally friendly, and keeping your costs down.

Robert Burko is the President of Elite Email, the complete email marketing software package used by Sporting goods merchants and franchisers around the world. You can deploy a comprehensive email marketing solution for your sporting goods franchise with a no risk free trial. Start harnessing the power of email marketing today!

Article Source: Email Marketing Helps Sporting Goods Retailers Advertise and Be Environmentally Conscious

by Monty Alexander
A store that sells products and services over the internet is called an online shop. The benefit of this store is that it is available 24 hours of the day. If you have to purchase from the conventional stores you have to take time off from the daily routine. Over and above you have to go in the business hours of the outlet. This is a favorite store of most people who have access to internet very often i.e. both at work and at home. This is mostly preferred by those working people who find little time to personally visit a store and make a purchase. Besides this is a store you can visit without any expenses. You can explore the wide variety and options and then finally make a choice without actually putting in any extra effort. You can make your selection online and if you want you can either purchase the product online or you can note the details and purchase it personally from your conventional stores. This way you avoid wasting time hunting for your choice of product. The research keeps you well informed, this way you can escape any bluffing by the shopkeeper.

The greatest advantage is that, online you can shop any product from mobiles to computers, from clothes to home appliances, gifts, cards, chocolates. The list goes on… Searching for different products or variety in each product is a lot easier and faster in online shopping. You can make your search product specific to avoid confusion. Everything will be sorted systematically for you. There are different filters like brand, price range, features, etc that help reduce the time and effort in finding the product that best suits your needs. Adding on to the user friendly services offered for online shoppers, are the user reviews and the expert reviews on the different products. These reviews are very useful; first one coming from the users itself will give you the opinions of people who have used it. The expert reviews will give you the technical insights into the product. The ratings given in the expert reviews and the user reviews serve as an easy guide for all customers.

Apart from this, some online shopping portals like naaptol.com provide separate options to compare two or more products. With the help of these options you can compare all of its features, drawbacks and price, all in a single go. There are various sections like popular products, hot deals and best buys that help the customer understand the latest trend, the new products, etc and make a choice out of them.

Online stores are trustworthy and a brand in itself. Therefore there is no risk in purchasing products online. Generally the payment system is also ‘cash on delivery’. Therefore there is absolutely no risk of losing your money either. For those who are worried about the shipping time, some stores even let you buy online and then you can pick up from a nearby store. Most of the online stores give their consumer the delivery company’s tracking number for their package when shipped. With the help of this they can check its status online and know exactly when it will arrive. Most of the retailers online inform customers how long they can expect to wait before receiving a package. A quick response time is often an important factor in consumers’ choice of merchant.

Some online stores provide or link to supplemental product information, such as instructions, safety procedures, demonstrations, or manufacturer specifications. While there are some who provide background information, advice and guides designed to help consumers decide which product to buy.

Online shopping stores explain their products put up for sale with written matter, images, and multimedia files, whereas in a retail store, the actual product and the manufacturer’s offers will be available for direct inspection (which might involve a sample presentation, etc). This hands on experience leads some consumers to prefer interacting with the dealers directly instead of the computers. This choice of man over machine is partly because some find it hard to use the computer. For some it is because they could get reviews and opinions. Besides retail stores are reliable and you can personally go and catch them accountable for any problem.

Monty Alexander has a good name in article writing. He has penned many articles covering home shopping, Online shopping, samsung refrigerators and more.

Article Source: Online shop — shop easily

by Christopher Cartre
Looking for discount office cubicles? You are in the right place. MAiSPACE is the leading office cubicle manufacturer and provider of innovative space planning and utilization tools and design services. We offer a full range of quality, easy-to-install-and-reconfigure discount office cubicles to help your company quickly and easily find the right workspace solution at the right price.

At MAiSPACE, we firmly believe that quality, style, and function can all come at an affordable price. That’s why our underlying philosophy is: customer satisfaction at an affordable price. We also want you to know that discount office cubicle furniture should not and does not mean low quality and standards. We want you to buy a product for the rest of your life and be happy with your choice, and that’s why we support our discount office cubicles furniture with a lifetime warranty, for as long as you own the product. We strive to deliver excellent value in office cubicle furniture with savings approaching forty (40) percent vs. what you would normally pay for high quality office furniture.

We pioneer and employ cutting-edge production techniques, impeccable materials and first-rate hardware; the key to why we have always been the champion of high quality construction. Stability, strength, safety and style are key components of our discount office cubicles. “Our objective is to provide customers with beautiful and functional offices without sacrificing affordability or performance,” says Bob Spradlin, company’s National Sales Manager. “Moreover, we commit to meeting project time frames, quick turnarounds and fast resolutions to revisions. These services are free with a signed purchase order or order placement.”
MAiSPACE offers discount office cubicles that suit the needs of individuals as well as the companies they work for. MAiSPACE designs office cubicle systems that help workers to work more effectively and productively. We have integrated style and value with discount office cubicles that look and work great in any work environment. We provide a wide range of discount office cubicles that are easy to configure to fit into any office environment and manufactured with the highest standards in the industry.

At MAiSPACE, we take pride in all our products, because as the manufacturer, we apply strict controls throughout the manufacturing process guaranteeing you that the most stringent industry standards are being met. We are committed to environment, consumer health and safety. We produce 100% environmentally safe, eco-friendly, recycled, and chemical and fiber glass free office furniture products Unlike most office cubicle furniture systems, which are filled with fiberglass that doesn’t break down in landfills and is a source of airborne glass, MAiSPACE uses post-consumer polyethylene terephthalate (PET) from ground up soda bottles. We hope other manufacturers will follow our lead. Due to the large number of plastic containers being discarded, much of this material goes unused. At MAiSPACE, we are glad we’ve found a use for it that makes sense from every perspective, says MD Kim-Company’s Vice President of Manufacturing.

MAiSPACE also conforms to telecommunications industry standards for horizontal cabling systems in open offices. Standard belt line access and easily accessible consolidation points provide an interconnection between work area outlets and telecommunications closets creating a zone distribution system. Unrestricted cable pathway access simplifies changes to the existing network. Factory-terminated and tested modular cable assembles in copper or fiber support plug and play office reconfigurations. A wide variety of cable types are available to meet specific customer needs. “This includes Category 7 cabling, which is available for data-intensive and video applications, surpassing all current industry standards,” Kyle Walters, company’s Product Design Manager notes

The original concept of the office cubicle was to increase flexibility and functionality with a completely movable office where floor plans could easily be modified and reconfigured. Faithful to the original idea, MAiSPACE, the leading office cubicle furniture manufacturer, takes innovation and interior office design to the next level. MAiSPACE incorporates a functional approach to office cubicle design at a low-cost without compromising quality, style, and fashion. That’s why MAiSPACE has a competitive edge in the discount office cubicle furniture business.

At MAiSPACE, we design office cubicles with simplicity in mind. Patented, knocked down, and ready-to-assemble frames equipped with self aligning connectors simplify moving elements into and throughout the building reducing installation costs. It can also reduce the number of framing components required. The workstation can be easily taken apart and then re-assembled.

Functional, ergonomic, durable, yet stylish, MAiSPACE discount office cubicles compete with expensive alternatives. We promise the lowest price to our customers, and that’s why we will beat our competitors’ price for top quality office cubicle furniture. Each line of discount office cubicle furniture available at MAiSPACE offers specific features to suit your needs. The least expensive office cubicle furniture solution is not necessarily pre-owned furniture which has functional and aesthetic limitations. We believe you can buy new discount office cubicle furniture without sacrificing quality.

Established in 1993, MAiSPACE has approximately 250 employees worldwide, and a North American installed base of more than $150 million. MAiSPACE combines global sourcing and supply chain management with a streamlined just-in-time manufacturing and distribution system to reduce costs across the board and ensure fast delivery.

MAiSPACE.com will help business owners and operators make smart choices in Discount Office Cubicles and Discount Office Furniture for their offices and selecting the right Office Cubicles.

Article Source: Discount Office Cubicles From Maispace

by Roberto Bell
Versa Tables, the Los Angeles-based computer table manufacturer, recently announced additional upgrades available on its already famous Versa Art Table. Known industry-wide as an innovative leader in computer furniture, Versa sells products all over the world to clients that cover a multitude of industries from educational institutions like universities and secondary schools to office suites to military training centers.

Although Versa Tables most popular product is the classic Versa Center, available in multiple sizes and colors, Versa Tables line of art and drafting tables are getting recent attention. The blend of the traditional, tilting art desk and the modern computer desk appears to be just what the doctor, er, um, artist ordered. “With the art and design industry evolving to incorporate computers into the creation of art and design, how could we ignore that fact and still expect to make a desk that clients need?” explains Christopher Stormer, Chief Operations Officer at Versa Tables. “You can make an art desk that’s high quality, competitively priced, and looks slick, but if it doesn’t serve every function the user needs, then it’s basically worthless. Designers, artists, students… they all use computers on a regular basis and it makes no sense to have one desk for drawing and another one to support your computer.”
The best part of Versa’s art table is that it’s completely customizable with the type of customizations one might actually need. Anyone can skip the retailer and order a desk online straight from Versa Tables. Then, choose the add-ons you want and forget the ones you simply don’t need. Popular customizations include a height adjustable computer monitor platform that can be positioned on either side of the table (perfect for right- or left-handers), wheel kits, printer platforms, and even CPU holders for those who use PCs or MACs.

This type of simple accessorizing isn’t just confined to the art table and drafting desks Versa Tables offers. Every product Versa Tables sells is customizable including classroom desks for classroom computer labs, executive desks, and medical and dental work stations. The customer also has a choice of color options and combinations with every product.
The art desk offers 75 degrees of tilt adjustment with its simple, pop-pin adjustment system. The height also adjusts from 24 to 48 inches and the work surface comes in industry standard 48-inch by 30″ dimensions. It comes equipped with a full sized storage tray and in 6 different color combos. Quantity discounts begin with only 3 like units, making it even more economical for educational institutions, small businesses, and design departments who can’t qualify for quantity discounts the way big guys can.

In addition to the high-end products themselves, Versa Tables is known for excellent customer service and its hassle-free lifetime warranty on all the merchandise it sells. Items ship for absolutely free anywhere in the continental United States regardless of whether the order is five hundred desks or one keyboard tray. Most products ship from the factory within one to 2 business days as well.
If you’d like to know more about the products Versa Tables offers, including art tables, school tables, classroom furniture, and space-savers, check out their website or give them a call and request a free catalog.

Visit computer lab furniture, art table, classroom computer tables.

Article Source: Technology Meets Art aVersa

by Jo Mark
With every online business, profits ebb and flow. There are certain times of the year that people are preoccupied with other activities and don’t spend as much time online. During those times, profits decrease somewhat. The days preceding major holidays are usually slower and fewer people are surfing online when the weather is great. The question is, how do you consistently generate bigger and bigger profits during these times.

Most successful businesses add new products on a regular basis. When you first introduce a new product, it takes considerable time and effort to bring traffic to the product and begin to generate sales. And lets be honest, not all product launches aren’t a roaring success. So what do you do if a new product isn’t generating any sales? Your actions in this situation can make the difference between bigger profits and failure.

Most new entrepreneurs will focus more energy on the failing product in an attempt to boost sales. They provide better placement for the product’s ads and links. They spend money to bring in additional traffic hoping that this will improve sales. But increased sales never come and conversions remain pitifully low.

The problem with this strategy is that while the entrepreneur is focused on the failing product, they tend to neglect the successful ones. This is the difference between newbie marketers and those who are experienced. If a product is getting traffic but not generating sales, rework the sales page. If that doesn’t work, forget it! Replace it with a different product. Don’t spend weeks or months trying to breath life into it.

There are millions of products out there. Find a new one while you continue to focus on your most profitable lines. This is the way to consistently generate bigger and bigger profits.

Want to learn other ways to make money? Get my free ebook and Make Money Every Day!

Free and Easy Ways To Make Money Online!
FREE Ebook — Make Money Every Day!

by David A. Zimmerman
First, let me give you a layman’s explanation of ergonomics. To me, an ergonomic study analyzes the work performed by the male and female workforce, considers the skeletal and muscular body limitations and then designs a workstation to maximize comfort and productivity.

OFM, Inc. designs and manufactures ergonomic office furniture with adjustability. Adjustability that is sufficient to provide comfort to people of all sizes. Therein, employers have come to expect increases in productivity and quality while reducing lost time and workers compensation costs.

Adjustability is a key design ingredient. The ergonomic table height adjuster for a work surface and quality ergonomic office chairs allow for employee comfort regardless of physical size. In seated workstations this provides for proper knee, leg, and foot space while in standing workstations allow for proper arm, elbow, and hand space.

Adjustability and productivity go hand in hand as workstation design must further resolve issues such as reach. That is, taking into consideration the placement of ergonomic keyboard trays, monitor, mouse, trackball or other pointing instrument. Then one also must consider drawers and shelving placement as well as the filing of papers and documents.

The overall work area should provide adequate space for the worker regardless of size; and of course, lighting is also a key ingredient in the design process.

From a practical point of view, a properly designed workstation must assist in creating a professional as well as a pleasing appearance. Successful companies know that professionalism is what customers expect.

While the standards mentioned above are required to be successful, they represent a layman’s outline of the total and detailed requirements and considerations. Last, but certainly not least, the manufacturer must in addition offer affordable workstations.

OFM, Inc., offers a series of workstation designs fitting the descriptions above. They are referred to as Rize Panel System Workstations and Rize Panel System Privacy Stations.

Rize Panel System Workstations are available in a one Workstation Unit up to and including a ten Workstation Unit. Each unit is offered with various configurations concerning overall footprint dimensions, panel height, individual workstation size, and panel type.

The Rize Panel System Privacy Station is available in a one Privacy Station Unit up to and including a tem Privacy Station Unit. Each unit is offered with various configurations concerning overall footprint dimensions, panel height, individual workstation size, and panel type.

From start to finish, they save time and money without compromising style and function.

Install Rize yourself because absolutely no tools are needed to assemble Pize Panels and workstation furniture.

Panels are available in full covered vinyl or vinyl with a translucent area. They are easy to clean and/or replace if damaged. Access to cable management is easy too.

They have two-inch thick steel frames for strength; and two, three and four-way corner connectors and leveling glides add to stability. They are very easy to re-configure as you grow.
As an example, Model 2×2-4760-P is a two-person workstation. It has an overall footprint dimension of 10’ 6.5”x 10’ 6.5”. The panel height is 47” and the individual workstation size is 60” x 60” x 24”. The panels have a translucent top; they are shipped in 21 cartons having a total weight of 932 lbs.

OFM, Inc. provides beautiful, ergonomically correct workstations that meet the needs of employers and employees alike, and they are affordable.

Article Source: The OFM Ergonomic Workstation

by David A. Zimmerman
Office furniture manufacturers such as OFM, Inc., design and manufacture furniture that assist employers across the country in making their workplaces more comfortable as well as more productive.

We have Ergonomists that study human capabilities in relationship to work demands and in this way we stay abreast of the ergonomic demands of both employees and employers alike.

There are governmental agencies such as ANSI and BIFMA assisting in workplace comfort and productivity. The mission of such agencies is outlined below:

American National Standards Institute Mission (ANSI)
To enhance both the global competitiveness of U.S. business and the U.S. quality of life by promoting and facilitating voluntary consensus standards and conformity assessment systems, and safeguarding their integrity.

Business and International Furniture Manufacturers’ Association Mission (BIFMA)
BIFMA considers themselves the industry voice for workplace solutions and their mission is to lead, advocate, inform and develop standards for the North American office and institutional furniture industry.

From an employee’s point of view, let’s discuss for a moment a chair designed for use at a computer workstation. A good chair provides necessary support to the back, legs, buttocks and arms, while reducing exposures to awkward postures, contact stress, and forceful exertions. It should be a quality ergonomic task chair that is comfortable.

Increased adjustability ensures a better fit for the user, provides adequate support in a variety of sitting positions and allows variability of sitting positions throughout the workday. This is particularly important if the chair has multiple users.

From a manufacturers point of view the chairs should be heavy duty office chairs properly designed and meeting or exceeding all ergonomic, ANSI and BIFMS standards.

These are serious considerations at OFM, Inc. They manufacture according to these standards as they strive to eliminate ergonomic issues at the workplace and to assist employers to improve productivity.

As an example, consider the following ergonomic OFM office task chairs.

The OFM Super Chair Model 105 is a modern office chair and a perfect example of proper ergonomic design at work. It stands up to tough office use. The backrest adjusts easily up and down or in and out. It has 3-1/2″ of foam on an extra-wide seat, a stain-resistant 100% polyester fabric and the seat swivels 360 degrees. The user may make personal adjustments using the gas lift seat height adjustment or back height and depth adjustments. The stain-resistant fabric is included on an extra-wide seat. It has a fully upholstered back and standard casters are included for area mobility.

In their forward thinking manner, OFM offers this Super Chair available in three other models. The first is with arms in Model 105-AA. In addition to the features noted above, it comes with a seven-position adjustable arm height. Sometimes it is best for an employee to rest arms and/or elbows while typing on a computer keyboard or to simply rest their arms from time to time.

For occupations such as Drafting, the Super Chair comes with a drafting package and is available both with and without arms. The added ergonomic attraction here is the foot rest ring. As the chair swivels and rolls about, a foot or both feet may be at comfort while working.

These are features that OFM makes available in a number of their Task Chairs, and employers and employees alike appreciate the comfort and ergonomic value of such chairs.

The Model 118-2 Posture Task Chair is a height adjustable chair and it adjusts instantly. The arm and backrest heights adjust also. It has built-in lumbar support and an instant pitch adjustable back assuring day-long comfort. The seat swivels 360 degrees and it has a gas lift seat height adjustment. It has a fully upholstered back and the back height and pitch may be adjusted. It has a built-in lumbar support as well. The fabric is stain-resistant and standard casters included. Like all of OFM’s Chairs, it meets or exceeds ANSI/BIFMA standards. The chair is available with and without arms as well as a drafting package.

OFM, Inc. offers a broad range of Task Chairs which will be discussed in future articles, but I would like to discuss one other chair in this article. That is Model 130 Modern Mesh Ergonomic Task Chair.

These chairs are available with and without arms and drafting package. They are modern ergonomic task chairs as well as a mesh office chair designed to keep you cool, and it has ergonomic adjustments to keep you comfortable. The breathable mesh back adjusts in height and pitch instantly for day-long comfort. The seat pitch adjusts and there is even built-in adjustable lumbar support! Optional arms adjust for total ergonomic comfort. The modern design is perfect for any office or home office environment. The seat swivels 360 degrees and it has a gas lift seat height adjustment, seat pitch adjustment as well as a back height and pitch adjustment.

The chair has built-in lumbar support, breathable mesh and a stain-resistant fabric. It is a modern design with a 3″ thick upholstered seat and like the others, standard casters included.

These are true examples of quality ergonomic office task chairs; they meet or exceed ANSI and BIFMA standards and they are available at very competitive prices.

Article Source: The Ergonomic Benefits Of OFM Task Chairs

by David A. Zimmerman
From a human engineering point of view, OFM, Inc. follows an Ergonomic Adjustment Guide taking into consideration a wide range of design considerations.

First, they manufacture a height adjustable office chair. Then, the back height is set and the backrest adjusts up and down, the back angle pitch adjusts independently of the seat.

The seat tilt allows both seat and back pitch to adjust in unison, tilt tension adjusts the pressure needed to tilt, and tilt lock prevents the chair from further tilting.

Seat angle and knee tilt provide for pitch adjustments forward and backward, and the seat and back tilt adjust in unison pivoting from the knee.

Back depth and seat depth allow for forward and backward positions. Arm height and arm width adjust up and down as well as in and out.

Arm swivel and arm slide allow for inward and outward, forward and back adjustments.

The synchronic mechanism tilt motion is a 3 to 1 ration back to seat. Lumbar Support is either adjustable or permanent and tilt forward.

From their full line of Executive Seating, I have selected the following seven examples detailing the characteristics of each chair.

452 Upholstered Executive/Conference Chair
This handsomely tufted high back executive conference chair has a 5″ thick seat cushion, and fabric-padded arms to make this one comfortable chair! They are heavy duty office chairs as well. Matching mid-back and guest chairs enhance any conference room. The seat swivels 360 degrees. It has a gas lift seat height adjustment and smooth seat tilting action. Tilt tension adjusts easily. It has a front tilt and lock back adjustment and built-in lumbar support. It comes in a stain-resistant fabric and standard casters included. The weight capacity is 250 lbs. and it meets or exceeds ANSI/BIFMA standards.

500L Promotional High Back Chair (Leather)
Their executive leather office chairs are a tremendous value! It is a comfortable high-back executive chair with built-in lumbar support and headrest pillow. First quality leather and durable polyurethane arms make this chair a great buy! The seat swivels 360 degrees. It has a gas lift seat height adjustment, smooth seat tilting action and the tilt tension adjusts easily. It has built-in lumbar support and standard casters are included. The weight capacity 250 lbs. and it meets or exceed ANSI/BIFMA standards.

560L Hi-Back Executive Leather Chair
Their ergonomic leather office chairs are simply great. With the 560L model you will make an impression with elegant leather and solid wood. Luxurious top grain leather with pillow headrests and solid wood trim make these chairs a truly outstanding addition to any office. This executive leather office chair with a high back version cradles the entire body with a generous 20″W x 26.5″H back. It has solid wood arm and base caps in either cherry or mahogany finish coordinating with both Traditional and Contemporary office decors. Seats are 4″ thick for day-long comfort. Knee tilt control for smooth rocking action also features a lock position, tension control and instant seat height adjustment. Seat swivels 360 degrees. The gas lift seat height adjustment and knee-tilt smooth seat tilting action keep your feet on the floor. Tilt tension adjusts easily. It has a dual curved backrest design, solid wood accents and a waterfall seat design. Standard casters are included. The weight capacity is 250 lbs. and it meets or exceeds ANSI/BIFMA standards.

590L Ultimate Leather Executive Chair
This contemporary executive leather mesh office chair features molded foam for complete comfort. The high-back breathable mesh design is both attractive and functional, and the built-in adjustable lumbar support and synchronized seat mechanism will keep you comfortable all day. The built-in head rest adds additional comfort and style. The seat swivels 360 degrees and has gas lift seat height adjustment. Tilt tension adjusts easily. It has a synchronized seat & back adjustment, adjustable height arms and built-in lumbar support. It has soft padded arms, a waterfall seat and unique fabric pattern. Standard casters are included and the weight capacity is 250 lbs. It meets or exceeds ANSI/BIFMA standards.

610 “AirFlo” Chair
They manufacture a mesh office chair. The “AirFlo” chair features a designer-style mesh back that feels as great as it looks! It helps you “keep your cool” all day! The sleek, modern design features a hi-tech mesh back for excellent ventilation. The tilt-lock and adjustable lumbar support provide superior fatigue-fighting comfort. Seat swivels 360 degrees. It has gas lift seat height adjustment, and knee-tilt smooth seat tilting action keeps your feet on the floor. The tilt tension adjusts easily, it has fixed arms included, and adjustable arms (AA610) are optional. It has built-in lumbar support and comes in a stain-resistant fabric. It has a cool black mesh back rest design, and durable steel/polyurethane arms built in. Standard casters are included. The weight capacity is 250 lbs. and it meets or exceeds ANSI/BIFMA standards.

710 Big and Tall Chair
This big and tall executive office chair is designed to hold up to 400 lbs. The swivel tilt/lock mechanism includes a tension control. The elegant mid-back design looks fantastic in any conference room or office, and the generous 6″ seat foam will help keep you sitting comfortably all day. The seat swivels 360 degrees and it has a gas lift seat height adjustment. It has smooth seat tilting action and the tilt tension adjusts easily. It comes with adjustable height arms, arm width adjustment and built-in lumbar support with a stain-resistant fabric. Standard casters are included. The weight capacity is 400 lbs. and it meets or exceeds ANSI/BIFMA standards.

800L Big and Tall Leather Chair
This big and tall executive office chair is designed for comfort and durability, this chair is tailor-made for people of any size or height! The extra thick foam seat is made with comfort in mind, and the heavy-duty construction is safe and stable. Seat swivels 360 degrees. It has gas lift seat height adjustment, smooth seat tilting action and the tilt tension adjusts easily. It is made of first quality leather and heavy-duty carpet casters are included. Weight capacity is 400 lbs. and it meets or exceeds ANSI/BIFMA standards.

In the writer’s opinion, you will find no better than the OFM Office Furniture products.

Article Source: OFM’s Ergonomic Guide Applied To Executive Seating

by Paul R
It just amazes me, that sometimes we have to really think outside the square box and radically get back to basics and really think about what we’re doing. You know what I mean, getting, the basic factual objectives in place and really putting things in place from a basic perspective for a customer.

Let me tell you a shopping experience I had a few months ago. We had been on holiday for a week far from home staying at my wife’s family. When we left, we loaded up the car, got the kids ready, then lo and behold, we really needed some last minute supplies to keep the kids entertained on a rather long car journey. No problem I thought, so I headed down to their local supermarket, but not having driven in that city much before, I took a wrong turn and ended up in a different suburb. I didn’t consider this a major problem at the time, having been in this other suburb plenty of times in my single stomping days, 20 years ago, on pushbikes when a friend lived there. But hey these times are different, I’m driving a car on considerably more crowded roads approaching from a different angle, and yep I got lost again. I now was completely dependent on signposts to find this supermarket I had been to several times before. To cut a long story shorter, I found this supermarket in the mall, to find there had been some serious building redevelopments in the area, and this once moderately sized shopping mall, had grown into a mega sized mall. The supermarket was now greatly enlarged with multi-story parking, at one end at this sprawling complex. Finding my way in was a challenge in itself, but once there it was greeted with every possible retail purchase imaginable, but finding what I wanted in a hurry was not an easy thing. And yes, when finally got the nibbles for the kids and found the checkout, there was a very slow checkout operator and a queue that slowed me right down.

Don’t get me wrong I was in a serious rush, the later we left during that morning would have big consequences. I really wanted to get away as soon as possible on a long car journey, but something quite straightforward on our home turf, turned out to be quite a time consuming & stressful process.

You might just well ask, well what on earth has this got to do with e-commerce? I think there are lessons that can be learned through this.

When it comes to E-commerce, old traditions die-hard when it comes to shopping in the Internet age.

Firstly, can your customers find your website? This is a critical factor in ensuring the success of a site. Can your customers find you through publicising your domain name and through directories and other publicly available sources of referrals? Are you happy for your customers to arrive neatly and politely on the front doorstep i.e. your homepage? or are you quite happy for your customers to arrive there though any conceivable opening, with customers entering through the side doors and clambering in through the windows? For this to happen your e-commerce site needs to be both search engine optimized (so products are optimised for key phrases) and search engine friendly (some search engines can’t read query strings). What use is a store, when how great it may be, but the opening is hard to find, except for the select few.

Your site needs to be visible; it should come up through the search engines for attracting more customers.

Secondly, I noticed when developing my own e-commerce software that many sites were rather cumbersome to navigate. Can a customer find your product in a hurry? Or is it buried 4 levels deep through a hieratical menu structure that waits for 6 different images to load on every page. This means if your sitting by the bananas in a store, can you find the shredded chicken in one hit, or do you have to go through 5 slow page loads, taking say 1 minute to reach they next desired page. I noticed the number of mouse clicks required to achieve a purchase, was in most clicks far more necessary than required.

Another area that many of my clients preferred was having instant feedback on the shopping cart. When I’m in the supermarket I’ve got a pretty good idea what’s in my shopping cart, if any items are missing and an approximate cost. I know, I can’t miss it, my shopping cart is there right in front of me!! Yet many e-commerce sites, you don’t really know what’s in your cart. Most of clients liked the shopping cart on the right hand side of the webpage, which was valuable in providing constant instant feedback on the shopping experience.

The statistics are that approximately 50% of customers abandon their shopping cart before making a purchase. I’ll repeat this again about 50% of customers abandon their shopping trolley before hitting the checkout. Why? Obviously some are window shoppers, but a major factor in this is a poorly designed checkout. Can you imagine this happening in real life, with a supermarket littered everywhere with abandoned shopping carts?

I noticed when I’m at the checkout at the supermarket the checkout operator obtains the minimum amount of information to make a purchase by whizzing my money machine card or credit card. Yet when I’m going through the checkout at an e-commerce site, I’m quite often asked information that is surplus and slows down the speed of the checkout process. Why would I need to be asked my fax no., when the storeowner has no intention of ever contacting me by fax? Is your checkout at express experience requiring the minimum amount of information or a complex procedure involving more than one page with the user been bombarded with unnecessary questions?

Another turnoff I found is with a first time user been asked to create an account, before entering the checkout. Can you imagine me being asked to fill out an application form for an account at a new supermarket for a one off purchase? Other factors that create a bad user experience are with misleading or slightly rude error messages, or hitting the “submit” button and not really knowing if your order went through. The latter can be prevented by having the submit button greyed out after pressing this.

To summarise, customers need to find your store easily, know how to get around in a jiffy and need to whiz through the checkout seemlessly, it all just does come down to basic common sense.

Paul Roberts

I run a software development company specialising in E-Commerce, Search Engine Optimization, and Print Estimation software called ROBO Design Solutions. I also develop New Zealand E-Commerce Solutions and Software under the name ROBO Design.

Article Source: E-Commerce Design - Back to Basics

by Franchis
The production planet is altering and it is redefining itself at an extraordinary speed. In ancient times couple of years, Internet has transported novel rebellion as well as reframed each region of production. At the moment Internet is well thought-out as one of the most important starting place of earnings plus performing as a most important stage in given that lots of apparatus, wherever a person or any large or else tiny association can put up for sale or pay money for information, manufactured goods or service. Nowadays with the assistance of these tools one can effortlessly achieve trade dealings online devoid of any irritation.

Ecommerce refers to these apparatus and shapes of trading actions that are carried out all the way through Internet. Thus ecommerce can be cleared as Internet make easy commerce, which additionally assists in encouraging and dealing out products. As the name recommends, it can as well be distinct as performing of commerce in commodities or business dealings over Internet.

Nowadays we are breathing in a skill ambitious planet and online advertising has exaggerated our living principles. The verbal communication of e-commerce is original and gaining its fame day by day. As per existing lessons, lots of mid-size as well as business companies who use to arrive at their possible consumers all the way during Physical Street like put on the market supplies are now critically bearing in mind to decrease their operating cost in contrast to their income. During such varying business state of affairs, e-commerce is flattering ground breaking ways to encourage their supplies/services.

Furthermore as the source of revenue, principles are varying, these days’ consumers don’t wish to fritter away their time as well as move about as of store to store to buy some manufactured goods. Ecommerce explanations have allowed giving rise to movable equipment and artificial riches. Talking regarding the benefits of ecommerce resolution, this skill has really facilitated citizens to have practical as well as online glance of a variety of manufactured goods or services by means of just one tick. If we look at this instant situation then we can simply say that ecommerce barely discusses regarding online stores but more on the theme of money.

Lots of banks at this moment are contributing their customer’s gracious features to use their bank financial records through Internet. No doubt this new knowledge is fetching the novel song of growing our trades.

Simon Slade is an international online business expert and founder of the SaleHoo. Mr. Slade is currently busy launching a startup in the online auction space.

Article Source: E-Commerce Answers India