Archive for February, 2008

by Deanna Mascle
Targeted website traffic is by no means a guessing game. It is an exact science that takes time and effort to get right. The only way to get more website traffic is to reach the audience you designed your website after. Your site might be pretty and interesting, but the information is useless unless the information is useful to the person reading it. For example: when you browse a book at Amazon.com, you see a list of other books people have bought in that same category. From that list, you might decide to buy again — you’ve just been targeted.

Targeted website traffic and guaranteed traffic are not the same thing. You don’t want to attract just anybody and everybody to your site. You want a specific client — one that will benefit from your information or product, ultimately becoming a loyal customer. Internet loiterers, while harmless, do nothing for sales. You might have a hundred people visit your site, but only ten of them actually buy anything.

One good way to get targeted website traffic is to use keywords. Think of the person you want on your site. When he or she is looking up something on the internet, the person uses particular words to do that, right? If they need fuzzy dice to hang from their rearview window, they will type certain things into the search engine in order to find those fuzzy dice.

This is where psychology comes into play. Do they type in -fuzzy dice,- -car dice,- -hanging dice,- -rearview mirror dice,- fuzzy car dice,- or none of the above? What if they can’t spell right and type -fuzy dice-? What if they don’t know whether -rearview- is supposed to be one word or two? You want the money from the -rear view mirror dice- people just as much as you want the others. Keywords are all about improving your odds.

So what else are you selling along with your fuzzy hanging rearview mirror car dice? You can’t get targeted website traffic if you don’t know who you’re targeting, so figure out just what kind of site you have. Should car dice should be sold at a car accessories site, a weird gifts site, or a kitsch site? They should be sold on a site that has other merchandise that will appeal to the fuzzy dice people-like fuzzy steering wheel covers, or even animal print clothing, if it’s a retro shop. That approach will get you more website traffic.

Targeted website traffic is like playing the stock market — you can make predictions based on careful research, but you will never know exactly whether your predictions will translate into sales. All you can do is increase the odds of driving more website traffic to your site through targeting your audience.

Learn more internet marketing strategy at http://answersaboutinternetpromotion.com/

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by jeremy7788
The simple email has developed and gained good reputation as the perfect marketing tool. Because of its inexpensiveness and speed, it is beyond the shadow of a doubt that the email is the favorite marketing tool of online marketers in this marketing age. That said, it is imperative that the email must be managed efficiently especially in terms of its content. Content is the driving force behind the success of the email marketing campaign. What is being written in the email can either make or break the hopes of the campaign.

Email content is the meat of the email; customers must read the content to know and understand what is the intention behind the message. The content should be given serious consideration and planning. No effort is to be spared in thinking and writing out an informative and value-adding content to delight the customers.

To churn out effective email content that will ultimately bring success to the email marketing campaign, it is imperative not to neglect the following pointers:

(1) Good and well-crafted headline

The first line that the customer reads will be the headline. Ensure that it is appealing, interesting and of course compelling. The curiosity of the customer must be aroused. The emotion of the customer must be caressed. The stay will be longer as the email continues to be read. “3 good tips that you can now use to tackle your back pains” is one example of a compelling headline.

(2) Proper usage of keywords

In the headline, it is necessary to use keywords that will highlight your product or service. Such keywords will lend support even more to your content being searched by others if they are appropriately repeated over the whole length of the content.

(3) Proper content length

For email content to be effective, it must be kept short and to the point. Throughout its length, it should not divert and miss out on the intended objective of the whole email message. It would be disastrous if the content is lengthy only to defeat its very own purpose of getting the desired attention of customers.

(4) Provide for easy reading

The most effective way to make reading easy and pleasant for the customer is to make use of bulleted lists. These will make the presentation neater and professional, and providing the customer with a quick browse of all the points listed. This method provides user-friendliness and convenience without any fuss at all.

(5) Make use of testimonies and personal experiences

It is important to make effective use of testimonies and personal experiences. Credibility and trust which are so vital to the sale will be achieved if visitors do believe in your product or service, and if they also do understand you well when they step into your shoes. To further drum up the impact, making effective use of expert references and useful statistics will help produce amazing results.

(6) Keep on track

It is imperative to always stay on track with the defined aim of the email. There should be only one purpose in mind, with no deviation from it at all times. There should be only one intention that should lead to only one ultimate call-to-action. It is recommended to perform some checks along the way.

(7) Make visitors stay longer

Email content can either be attractive or repulsive. Visitors should be enticed to stay on to the end. The only way to do it is to put your heart and soul into giving them the answers to their questions. The prerogative here is full focus on the provision of proper solutions to the needs of customers. Customers are the king. They should always have the top priority on your mind.

(8) Be sincere and transparent

The email content must show elements of sincerity and transparency. It should explain clearly good reasons for the immediate purchase action by customers. Fill their minds with belief and trust in you and your product or service. They have to know for sure that you are sincerely there for them, always!

(9) Be friendly - use your voice

Throughout the email, the content must speak with a voice from you, one that shows sincerity to offer help, gives a listening ear, and gains trust from the customers. Show them you are friendly in your approach. Shower them with love. Of course, do not forget to maintain your professionalism.

Writing email content that will attract more customers and positively affect your bottom line requires hard work in its planning and construction. Write well and your ship will sail smoothly. That said, it is time to seriously put into action the above strategies that will support your aim in delivering effective email content. Write well for a great sail!

For latest updates on how to increase traffic, raise page ranking, write effective articles and powerful squeeze pages, create explosive blog marketing system, learn about viral marketing, and bring in massive income from your internet marketing business, please Click here Webmaster: Jeremy Long Chia Teik.

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by Joy Fleming
There are so many article submission software and services around that it becomes difficult to decide which one to use. When selecting an article submission software, there are several things you need to look out for. Not all programs are the same. If you follow these 4 steps, you’ll be able to submit your articles quickly and easily (in only a few minutes).

1. Select a FULLY AUTOMATED “one click submission” Software
Many article submission programs are semi-automatic which means you still have to manually go to each individual directory to submit your article. Who has the time to do that? The ideal program will allow you to fill in the required information one time, and then you’re done. Just hit a button one time and sit back and watch the software automatically submit the article to all the directories for you.

2. Select a Software that Submits Your Articles to Hundreds of Directories
By submitting your articles to hundreds of directories, you will get hundreds of links to your website. This will significantly increase your search engine rankings. This will also help you gain credibility which will result in more sales for you.

3. Select a Software that Gives You an Up to Date List of Article Directories
It’s almost impossible to keep up with all the article directories. If you have a good submission software, you won’t have to keep up with them. The program will do that for you. Everytime you open the software, it should automatically update the directory list for you.

4. Select a Software that Gets Near Perfect Submission Results
Some article submission programs will put your articles in the wrong categories. This could keep people from being able to find your articles. If you choose a software that allows you to select the general category/specific category for your articles, then you will have near perfect submission results. This is still something that’s done one time. You select the category once, and then you’re done.

If you follow these 4 steps when selecting an article submission software, you will be able to successfully submit your articles quickly and easily.

I am a successful internet marketer who specializes in educating others. To find a great article submission software, please visit the following site: http://IAS.CreativeBusinessLLC.com

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by Partho Mondal
Pay Per Click (PPC) advertising is the fastest growing segment of online advertising. According to Forbes Magazine, by the year 2008, companies will spend $8 Billion a year on PPC advertising.

No wonder, almost every keyword search, especially related to products and services that are for sale in market, yields host of sponsored links in the top, side and bottom column of all the major search engines. This clearly indicates the growth and popularity of PPC advertising among online marketers.

The growth paired with success is always threatened by increased competition. PPC advertising is no exception. The number of firms offering PPC management services has mushroomed in recent times.

According to a survey by Reprise Media, not only is the PPC advertising market widening for the past three years, the growing interest in PPC advertising has caused a rise in keyword costs of some markets by as much as 25 percent. This means the average cost per click (CPC) rate is also increasing rapidly.

Factors fueling growth of PPC Advertising

PPC advertising is helping many businesses to grow and thrive. Pay Per Click (PPC) advertising offers a new and cost effective way to attract potential customers to your business. Besides others, some exclusive factors propelling to the growth of PPC are:

Geo Targeting Customers: Pay Per Click allows you to publish your ads in selected geographical area. This helps you in regulating the flow of your investments in right directions and to reach only the right customers.

Organic advertising on internet does not have that edge of limiting publications geographically. Pay per click in that case becomes a cost effective choice for marketers who want to limit their web advertising to particular region(s) state(s) or even nation(s)

Instant Result: Organic listing of website at top slots of search engine can take months, whereas the PPC advertising can place you at top within minutes. This means you get nearly instant traffic.

Pre-Qualified Customers: The best part of this advertising campaign is that you don’t have to look out for your customers but your potential customers will find you. Prospects use certain keywords or phrases to search for your products and services on internet. You need to have those keywords in your PPC advertising campaign and bid to ensure that your ads get top spot in the sponsored listing of search engines.

Compelling Ad Copies: “Small and smart” is the mantra here. Creating PPC ad copies is a challenge for any copywriter because in the space of a very limited number of characters you need to appropriately position your product/service for your customer.

That tiny ad needs to be compelling enough to attract the customer and encourage him to click. So your professional PPC advertising company or in house PPC management team must highlight the key benefits of your product/service, place in the keywords, mention special offers if any and put in a call to action, all in the space of those few characters. Its tougher than it sounds!

Plus, strategically designed ad copies can filter unwanted clicks and ensure qualified visitors on your website.

Tracking The Success: Using various analytics tool, you can check how people are responding to your ads in both qualitative and quantitative way. The measurability factor attached with pay per click campaigns makes it a favorite advertising strategy for online marketers.

You can exactly calculate metrics like click through ratio, cost per click and cost per conversion, ensuring almost complete control on your advertising budget.

Flexibility: PPC campaigns can accommodate any budget. If your budget is low you can still launch an effective PPC advertising campaign by incorporating less popular but still relevant keywords. Less popular keywords are less expensive.

But in case your goal is to maximize visibility in top search engines you can have wider range of keywords from most popular and expensive keywords to least popular and less expensive keywords.

PPC advertising campaigns, if designed professionally can propel business growth. It definitely is a complicated task that requires constant professional attention and analysis.

Every click from visitors is costing you money, hence to get optimum results and better ROI, ensure your PPC campaign is being handled by professional PPC Advertising Company.

Partho Mondal is the CEO of Wisitech, a leading search engine marketing, Pay per click (PPC) management services and professional web development company in India.

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by Shawn Joseph
WARNING: Before You Whip Out Your Credit Card & Buy Another Outdated…“How To Get Rich In The E-Book Writing Business” Ebook…

You Must Read the Following:

I don’t know about you? But to me, trying to write 50-100 pages on one particular subject… is like… Yeahhhh… Right!!! I personally have a hard enough time writing a letter to my own Mother. Let alone 50-100 pages on one particular subject.

Now don’t get me wrong… I love Dear ol’ Mom more than anything. I just can’t figure out why every time we talk on the phone the conversation ends with… “Son, when you get some time… how bout’ writing me a letter”. I ‘ll be the first to admit, that when it comes to writing letters I am the worlds worst. Maybe professional writers have no problem cranking out page after page of quality content to fill their e-books. But, as you can probably already tell, professional writer
extraordinaire I am not.

Of course I could probably hire a professional ghostwriter and pay anywhere from $1000 to $5000 bucks to write one for me. But like they say here in the South…
“I Just Aint Got It Like That”.

Yet, there is still something very alluring about the whole e-book/information publishing business that makes that makes me want to dust off the ol” keyboard and start plugging away at the keys. Maybe it’s the whole idea of telling my boss that “I don’t need his flipp’n job anymore!”
Or maybe it’s the thought of telling my Beautiful Wife that… “You Can Forget Motel 6 Baby… We’re Staying At The Hilton This Year!” Ahhh… Who am I kidding? If I can eventually make a couple thousand bucks a month, I’d be a happy camper.

Now, if you’re like me? I am sure you have read all free “internet marketing” and, “information publishing goldmine” yadda… yadda… you can get you hands on. Ahha Heck… you’ve probably even whipped out the ol’ credit card yourself a few times in hopes of making your fortune in the info publishing business. I gotta tell ya… of all the hyped up, money making stuff I have ever read out there in cyberspace, the only guy that has ever helped me make any money online is Jimmy D. Brown.

Jimmy is the creator of some of web marketing’s best selling small reports and e-books on the net, such as “How to Outsell Other Affiliates & Become a Super Affiliate” and “77 writing Tips For E-book Authors”. One of Jimmy’s latest creations “Small Reports Fortune” is a step-by-step guide to creating small 7-15 page reports that can generate huge profits in as little as 7 days.

In “Small Reports Fortune” Jimmy does a great job on delivering subject matter and writes in a very easy to understand and practical manner. That means… he makes it simple for guys like me. Jimmy breaks down the whole report writing process with a daily to-do-lists and page templates, which happens to be one of my favorite features.

Jimmy has defiantly always had an Under Promise Over Deliver Mentality., And un-like so many other report writing courses out there that only give you part of what you need. Jimmy goes above and beyond and delivers in a big way with “Small Reports Fortune”. It’s like getting a course in marketing, copywriting, and promotion all in one.

I think my first report will be titled: “7 Ways to Find Time To Write You Mom A Letter”.

P.S. I Love You Mom

P.S.S. Need To Cut Your Small Report Creation Time Down To Just 7-days?
Then Find Out More About “Small Reports Fortune” on Squidoo today.

Shawn Joseph
A.K.A: The Web Profit Hound

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by Debbie Everson
SEO (search engine optimization) is an incredibly young and volatile marketing realm. As a marketing manager with great expectations for SEO, you likely feel intense pressure to generate a great ROI, but you also feel dizzy from the possibilities and risks inherent to any internet marketing adventure.

Before you and your accounting team pull out your calculators and Excel spreadsheets, you MUST organize your strategic marketing goals. If you don’t spell out these goals explicitly — and harmonize them with your vision for your company — you will burn up your investment and fast. Think of building a budget for SEO like designing a house. Unless and until you select the right neighborhood and style of house (vision) and map out the architectural skeleton (strategy), you will be hammering nails (budgeting tactics) essentially at random. And this will inevitably lead to a big mess.

That said, let’s get down into the nitty gritty and discuss SEO budgeting tactics that work.

Three ways to gauge a project’s budget:

• base your numbers on a (successful) past campaign that’s similar to yours.

• designate a target percentage of total sales you wish to achieve though SEO marketing and work backwards to make this figure a reality.

• aim to capture a specific share of your SEO market, and work backwards (based on figures published by competitors) to determine what SEO resources to deploy and where.

What percentage of your total marketing budget should go into SEO internet marketing:

• if you’re selling pharmaceuticals or herbal products, you may want to go as high as 25, but this figure will likely grow as SEO gains prominence as a marketing tool.

• If you advertise primarily in the brick-and-mortar realm and/or have an unusual online demographic, your percentage could dip to 2 of all business traffic generated from Google, Yahoo, and the other search engines comes from organic listings.

• every month, nearly 6 billion search engine queries are made.

• The top three search returns generate over 91 percent of traffic.

Unlock your SEO budget with the help of SearchMar.com, a full-spectrum website analytics company with enormous B2B experience.

Debbie Everson, CEO of SearchMar, Inc. - SearchMar is the leading provider of search engine optimization & marketing services, with customers of all types and sizes. Learn about the SearchMar SEO services by visiting http://www.searchmar.com or call 866-885-6263.

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by Carael Knight
Twenty-four hours a day, seven days a week, there are people logged into the web. Every single one of those people is a potential customer. You could make money online from any number of them. For instance, you post 10 ads which reach 50,000 people. Hypothetically speaking, you could have 50,000 sales but not everyone who reads your ad will click and help you make money online. If only 5,000 people click on your ad, you now have 5,000 potential customers. You are virtually making money around the clock!

Realistic Expectations

Not everyone who reaches your landing site will make money for you online. Perhaps only 1,000 people choose to buy your product. If your product is $20.00 and you have made 1,000 sales then you have earned $20,000. You do not have to reach everyone to “make money online,” you only need a few and 1,000 in the vastness of the web is a few.

Three facts that never cease to amaze people

1) There are approximately 6.6 billion people in the world.
2) Every country has internet access including developing nations.
3) 75% of Americans have access to the internet.

Given all of that, how can anyone think that it is impossible to make money online? Name one brick and mortar store that has the potential to reach that many customers? Although some countries like China filter the internet for the citizens, they still have internet access.

However, you can do things to maximize your potential to make money online. You need to write engaging ads and place them where people will see them. You are working for bulk. You will not make the mortgage payment without casting a wide net but you also will not make those house payments without an effective net.

You need to learn what works and what does not work. If you want to make money online, you need to invest in yourself. Take charge of your professional development. Track your own work. Duplicate efforts that work and cut the ones that fail. It may be difficult in the beginning when everything seems new but with the right guidance, you can learn from other people’s successes and failures. The internet is everywhere and if other people can make money online, so can you!

People are very fortunate to make money online, around the clock, seven days a week, 24 hours a day. Get free tips and strategies here.

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by lewisjake
Ever since the online advertising and promotions showed up, there has been a lot changing the Internet marketing industry. Previously, radio, television, news dailies and magazine were the cynosure. Everything, from a small publicity stunt to extensive advertising campaigns, was carried over such channels. The web changed a lot many traditional notions and practices.

Affiliate marketing refers to a special method of marketing, wherein a third party participates and engages in the marketing exercises. All this has been possible because of the plethora of websites and other resources like web content and electronic mails. By taking use of such resources a website publisher does marketing for an advertiser or merchant and eventually generates revenue for itself.

Affiliate marketing is not the latest of the online businesses as the practice dates back to 1990s. In early 90s, the immense resources or content on the web was still being organised and stored for easy retrieval. The pioneers of affiliate marketing started with uneven business models and most of them couldn’t go for more than few years. At that time the industry did not receive any significant support. But years later, and with online services and product promotions hitting hard, affiliate marketing has once again revved up.

Today, there are millions of business enterprises who are engaged in the production of goods and services or engaged. Yet there are others who are into trade and commerce. To beat the competitors these people need to convince the audience about their goods and services. Such a mobilisation is only possible with the use of mass media. Therefore, apart from goods and services, people have to sell the information about them, have to sell their performance, their place in the market and more. Media just provides the channel over which effective messages are reflected towards the people. In affiliate marketing the means used for such a distribution are the web resources.

Affiliates marketing has been quite successful with industry domains like retails, finance, education, travel and gaming. The masses have started to trust the web for delivering such experiences like shopping, financial help, infotainment, etc. This very belief has further strengthened the stand for affiliate marketing industry.

Author: Lewis Jake is an expert writer in affiliate network across the World Wide Web. Rupiz Affiliates is a multi- dimensional platform where reputed affiliates and merchants come together for mutual benefits.

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by
Amazing stories have often been told about how a small change in one headline on a supermarket tabloid has made the difference between selling a few hundred copies and a few million copies of a magazine. Everybody knows that headlines make a huge difference. However, very few appreciate just how critical a headline is online. In fact the title of an article is much more important on the web than it ever was in print publications.

This is because in print, one has the luxury of scanning the first couple of sentences or the first paragraph at the very least. More often than not the decision on whether or not to read an article has to be made from glancing at some tiny headline link at the bottom of some page. The luxury of space and a huge screaming headline that gives the topic a sense of importance before anybody has read a single word, are just not there.

So if you want your article to have a higher chance of going viral, it has to start with the headline that you select. There are certain types of headlines that work. Like benefit-laden headlines or headlines that promise solutions to nagging problems. Studying successful online articles and the titles that were used is an excellent idea and the perfect place to start if you want to be an expert of getting the right headlines for your articles.

The choice between proper website content composition and keyword saturation is a continuing dilemma that many web masters and internet marketers continue to mull over. Should the page of the site be designed specifically to enhance search engine results ratings or should the site’s pages contain proper and relevant content with regards to its existing purpose?

To be given a high search result ranking, the website must contain relevant information or content. This means that you can’t just jumble keywords together in a haphazard manner. You need to have quality content written down to describe your website and its contents. The search engine examines your website and all that it contains. The search engine will try to figure out if the keywords contained in your web pages are relevant to the user’s search parameters. For example, a user searches for the word “bird”. The search engine finds two websites with the word bird in it. The first website adds descriptions and additional information about the word bird.

The second website has the word bird, but it also contains other words like tiger, lion, zoo, seal all jumbled together in no particular order. Armed with this information, the search engine uses algorithms to determine which of the 2 sites has more relevance to the user’s query. In this case, the first website which has a descriptive article about “birds” is prioritized by the search engine.

You need to properly define your keywords in terms of relevance. The criterion for keyword relevance is based on how you think a searcher will write down his query. If he is looking for a pair of shoes, will he use “size 9” or “black size 9” or “Nike”? The best way to figure things out is to be a customer yourself. Go to a search engine and search for a single specific topic or product by using different words.

Jon Caldwell an Internet enthusiast. Much of his reviews can be found at http://www.myweb-place.com/myweb-placecomcat/myweb-placecomlink.php

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by logolabs
Logos have become part & parcel of our daily lives we identify the things by logos. Each product has its own unique identity & that is recognized by its logo. With new economy developing the logos form a core part of corporate branding. The logos give an instant identity for products. There are some basic guidelines of making logo but the basic of the things are the same. First & foremost is look at the business of other companies focus on the message, which you are portraying. Make it decent don’t use jazzy colors let the colors be decent. The font also plays a crucial role in logo making. The logo design will create a strong lasting brand name for your products & services. But a word of caution makes sure you don’t copy & take idea for creating a logo since the logo will be there in the minds of customer. For startups business has to create a new logo for its own identity.
Logo & its importance can be getting to know by the names of some of the popular brands they’ve evolved over the years & logo has played an important role in its formation. Some of the leading brands like Nike, Adidas, Pepsi, Kodak all have the one common feature they are recognized by the their logo we get instant visual image of the product by their logo. Logos have some of the main characteristics incorporated in them some of the main features the logo will have is shape, weight, presence & contrast. You have to look at your logo form all the above angels whether it fits your style & shape. There are various options available to the user for choosing the logo design. There are many companies online having logo design services you have to carefully analyze the package, the revision rounds, the concepts & the standard price. Also look at their portfolio & take a decision about their quality. Look at all these factors carefully & get a decent logo for your company. The logos are an important part of your marketing strategy. This will be part of your core marketing strategy. So get a custom, high-quality business logo to portray your professionalism. A logo is an essential cornerstone in communicating your company image. Logolabs is company that will create a 100% original & unique logo design, the designers are talented & experienced. Don’t go for cheap or free logo design since they must have violated copyright laws. The best one is to go for a high quality logo design for your services. With a new logo design you can get an instant recognition in the market

logo design

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